Atkinsons was established in London in 1799 by James Atkinson. The fragrance house and its emblematic bear went on to become the official perfumer to the Royal Court of England and to the most aristocratic and exclusive clientele worldwide. Drawing on 200 years of English eccentricity, style and impeccable manners, Atkinsons is now ushering in a new century of perfume snobbery. “True style,” as Beau Brummel once said, “never goes out of fashion. You simply cannot keep a good bear down”.