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In 1933, the first brand name logo was stitched on the front of a garment, Rene Lacoste had discovered the strength of the crocodile. Several decades later his logo has taken on a role larger than life. In 1984, Lacoste Pour Homme was created for all Rene Lacoste's followers, the men who follow the style embodied in the crocodile: men of class, reliance, and elegance.

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